Getting leads is the primary goal for any contractor. But it takes more than sticky notes and spreadsheets to convert those leads into clients.
One way to do this is by creating a website that is visually appealing and user-friendly. It is also important to include lead generation forms on your site that ask for contact information.
Angie’s List
Angie’s List is a home service ratings and reviews website that connects homeowners with contractors. The site was founded in 1995 and is owned by IAC, a media and e-commerce conglomerate.
The platform provides a pay-per-lead model and enables contractors to directly contact interested homeowners. This model can help contractors generate revenue growth and enhance business sustainability. Discover more at Leads for Contractors.
While Angie’s List has many benefits for home services providers, it is not without its drawbacks. For example, the quality of leads varies and some contractors complain about aggressive sales tactics. In addition, relying on the platform for leads may leave them vulnerable to changes in its policy and fee structures. For these reasons, it is important for contractors to use other tools and strategies to increase their chances of success.
Angi Ads
Contractors utilizing Angi Ads can expect to be exposed to a broader clientele, ultimately leading to heightened inquiries and potential projects. However, this expanded exposure also increases competition, requiring strategic efforts to distinguish businesses and stand out from the crowd.
Unlike other lead generation platforms, Angi produces highly-targeted leads, guaranteeing that contractors receive opportunities that match their expertise. This unique approach elevates the likelihood of these leads converting into business, providing a powerful avenue for sustainable growth.
Additionally, Angi allows contractors to streamline all their leads into one inbox, allowing them to respond quickly and professionally. This feature can significantly improve a company’s reputation and increase its chances of securing business. However, it’s important to remember that negative reviews on Angi can be extremely damaging to a business.
Google Business Profile
Google Business Profile is a free tool that allows businesses to manage their local listings. It provides valuable information that helps businesses appear more reputable in search results and attracts more potential customers.
In addition to basic information such as location, phone number, and hours, Google Business Profiles allow you to highlight photos, videos, service options, and other attributes that distinguish your business from competitors. It also lets you ask for reviews and answer questions from customers.
To get started, visit the Business Profile Manager dashboard and click “Manage this business.” If a profile already exists under your company name, choose “claim this listing” and verify ownership using one of the methods available (postcard by mail, phone, or email). Then, optimize the listing to increase visibility.
ConstructConnect
ConstructConnect provides construction project leads and information to help subcontractors, general contractors, building product manufacturers, and service providers streamline their preconstruction processes. Its software products include bid management solutions, digital takeoff and estimating software, and construction industry data.
The company uses a recurring revenue model and has seen dramatic growth in the past year. This expansion has been driven by the success of its new solution, Bid Center. This software enables users to organize and manage their estimating pipelines from a single, central location. It also enables users to track and follow projects throughout the entire design phase and contract award process.
Customers can also access the latest construction economic news, forecasts, and webinars. They can even subscribe to its newsletters, which are delivered daily. In addition, the company offers a variety of other products and services to help customers grow their business.
EverConnect
A lead generation strategy for contractors involves a fully-fledged sales funnel and marketing across multiple channels – including social media, email, SEO, online & offline events, and referral programs. However, generating leads organically can take a while, and some businesses find it difficult to sustain a sales funnel without buying contractor leads.
To reduce the cost of acquiring leads, you can consider using a contractor leads directory or agency. These platforms provide a wide range of lead types, including exclusive and live-transfer leads. They also allow you to customize your region and service category, ensuring that the right clients are coming to you. In addition, they can help you scale your business and save on advertising costs. These services can make a significant difference in your bottom line.